Roman at heart, Valentino Beauty is a color cool couture Brand. BORN IN ROMA fragrances are designed for irreverent and cultured people, living their life freely, while embracing their heritage. Inspired by Rome, a place where past and present coexist, it tells a story of self-expression. BORN IN ROMA FOR HER is a modernised haute couture floriental. A story of elegance told by an opulent trilogy of Jasmine and Vanilla Bourbon, twisted by a radiant trio of modern wood, which gives an edgy touch of Rome street culture. BORN IN ROMA eau de parfum for her is a statement of personality